An annual report is a powerful and revealing document about a company s financial standing. If you know what you re looking for, it can give you substantial insight into where a company may be headed in the future. But to the untrained eye, the annual report may seem like walls of accounting technicalities provided to fill up space between the glossy photos and the upbeat Message from the CEO. A Practical Guide to Annual Reports gets past the PR machine to show the meaning behind the spin. This ultra-practical guide shows you how to thoroughly translate and read between the lines of the balance sheet, income statement, cash flow report, and the accompanying text. The book helps you get a true sense of the big picture behind the company, allowing you to move beyond the numbers themselves and the fluffy, PR-driven copy. Before you know it, you ll have the tools to spot red flags, decipher footnotes, and see past common practices that, while legal, may not give the most accurate picture. With A Practical Guide to Annual Reports, you ll have the key to a treasure trove of company information and a clear path through the type.